I put my finger on A Coruna, Spain, where the founder of ZARA, Amancio Ortega, opened the first ZARA store in 1975 on a central street downtown (according to Wikipedia). I chose this fact about the economy to work with because of the second part of this project ~ to use pocket change.
I got the ad from Google 'Images of ZARA'. After spreading the pennies, nickles, dimes and quarters on my scanner bed I scanned and printed the image, cut the print into the shape of the coat and glued it in place.
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